1st Gen is a vibrant brand that captures the spirit of the millennial generation—the bridge between old-school grit and digital-age energy. With styles that echo the 80s, celebrate the 90s, and elevate the 2000s, our line encourages this “seen-it-all” generation to live unapologetically and embrace the bold. This is a brand for those who want to make statements, spark nostalgia, and wear their story with pride.